General Mills: Food Reimagined
General Mills tasked Select with unifying their brands via a library of visually consistent assets. We directed and produced the shoot to be "perfectly imperfect" and "craveable", all without a speck of glue or fake food.
Over the course of just four days we shot 120 simple, clean, and delicious images across 7 key brands for press and internal/external communications. The outcome was delectable.
Role: Executive Producer / Account Director
Agency: Select
Services:
Photo Strategy
Creative Direction
Casting
Production
