Tabasco: Drippin’ Hot Summer

Having just rebranded their ubiquitous identity to reach a new generation of consumers, and bravely playing with new ways to use their brand equity, Tabasco wanted to spice up their assets for a summer merch collection launch.

From merchandise collection design to asset creation, we partnered with Hunter PR and the Tabasco team to create something with real drip.

On a 98 degree day in Shelburne, Vermont, we shot all the assets using only real food, real homegrown talent, and of course, real heat.

Role: Creative Director / Account Director / Executive Producer

Agency: Select

Client: Tabasco

Services:

• Merchandise Design / Creative Direction

• Pre-Production

• Production

• Post-Production Supervision & Delivery