Velveeta: Wheelveeta

Velveeta took “La Dolce Velveeta” to the end of the world - well, Montauk that is, when they partnered with trendy seaside restaurant, Bounce, to activate “Wheelveeta” a take on tableside cheese-wheel pasta prep. To promote the activation, Velveeta needed social-forward content to garner attention from locals and national consumers alike. 

In just 7 hours of shooting, we fully embraced “La Dolce Velveeta” through contemporary and artistic wardrobe, delectable food styling, and a quick to the trigger photographer. 

The resulting assets perfectly tread the line between lifestyle and food photography, respecting brand guidelines, while elevating brand canon to the occasion.

Serving up “Big Cheese Energy” has never been more fun.

Role: Executive Producer

Agency: The Kitchen

Client: Kraft-Heinz

Services:

• Pre-Production & Art Production

• Production

• Post-Production Supervision & Delivery