General Mills: Dunkaroos Is Back!
When Dunkaroos relaunched to tweets from Kim Kardashian and Tyler the Creator, General Mills, like many CPG companies, battled supply chain issues that precluded them from getting their product to rabid fans. We ideated around a merch launch, designed the nostalgic streetwear-inspired collection, and shot the assets for social and PR, all amidst a pandemic.
Making a c-store and bodega out of a cyc and shipping/receiving area in our warehouse? No sweat. The collection sold out within an hour, and left consumers craving so much more, we did another! The second one managed to garner 16.7 million impressions, marking an additional success for the Dunkaroos brand.
Role: Creative Director / Account Director / Producer
Agency: Select
Services:
Merchandise art direction, production, fulfillment
Photo strategy, direction, production
Brand Management
